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In 2012, the sales income of China’s ceramic industry reached CNY 654.5 billion, increased by 19.5% year-on-year. However, the growth rate was dropped, and the growth rate of sales income reduced by nearly 16 percentage points compared with 2011.
As for the constitution of sales income, the architectural ceramics accounted for 58.85% in the overall sales income of ceramic industry, and this proportion of special ceramics, household ceramics, sanitary ceramics and ceramics for garden, furnishing art and other purposes was 15.38%,14.71%, 7.88% and 3.19% respectively.
China’s architectural ceramics enterprises are mainly distributed in Foshan, Guangdong province, Jinjiang, Fujian province in South China, as well as Shanghai’s surrounding areas and Central Shandong; the major ceramics production regions of Shenyang in Northeast region, Central Jiangxi in South China, Jiajiang Region in Sichuan in West China and Hebei province were developed in recent years. The output of these regions has reached 2.5 billion square meters, accounting for about a half of the global total output. Foshan, Guangdong province is the most representative area, the output account for more than 60% of the total output in China.
According to the statistics of Customs, the total export amount in 2012 increased by10.95% year-on-year, while the total export volume decreased by 12.53%. Affected by the increasing of anti-dumping and the weakness of international market, the growth rate of export amount decreased by nearly 20 percentage points in 2012 compared with the previous year, and the growth rate of export volume developed to negative growth from the positive growth of more than 10%; the export unit price increased by 26.84% year-on-year.
Huidian Research believes that due to the continuous increase of production costs and the constant decline of profit, the entire industry faces relatively huge pressures; and since the shrinking of international ceramic market and the relative saturation of domestic market, marketing hinders the development of China’s ceramic industry; coupled with the gradual disappearance of relative advantages of China’s ceramics manufacturing industry, un-occupied high-end market, the shortage of related intellectual property protection, inadequate independent innovation capability, as well as the insufficient technological support, the development of domestic ceramic industry is limited. Therefore, it is difficult for China’s ceramic industry to achieve high growth rate, and the growth rate will maintain about 15% in the next five years; it is estimated that, the total industrial output value in this industry will reach about CNY 1.1 trillion by 2017.
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